Wedding credits: Majo Navarrete, Wedding Planner from Puebla
The designer from Puebla who turns brides into queens
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Mexico is a wellspring of art, starting in the times of its pre-Hispanic ancestors on through the colonial period. Now, it is reflected in contemporary culture. At its heart, Puebla not only boasts romantic architecture and age-old flavors, but it is also home to creative talents shining brightly in the world of bridal fashion.
▌Puebla’s designers have creativity in their blood. They know how to translate many brides’ dreams into gowns blending tradition, innovation, and meticulous attention to detail.
▟ In Puebla, there is one creator in particular who is making waves: Héctor Serna.
In the world of weddings, there are dresses that mark a turning point. In the case of Serna, they are pieces that go beyond being simple garments; they become wearable works of art.
Héctor Serna ⎯◆
▟ With more than a decade of professional experience after his graduation from Trozmer Centro Universitario, Héctor Serna has, unquestionably, established himself as one of Puebla’s most well-known designers nationally. After being mentioned in 2016 in Forbes magazine as one of the most influential people in the world of Mexican fashion, his name and work won renown country wide.
He creates dresses “suited to Mexican physiques, which accentuate shapes and favor various builds.” Furthermore, he leads his eponymous brand and Sak Novias, high-profile bridal brand. Meanwhile he also teaches, speaks, directs El Trapo (a platform presenting emerging talent and design in Puebla), and is an all-around fashion creator.
Serna has built a brand that is known for its timeless elegance, lavish attention to detail, and impeccable hand tailoring. Accordingly, each of his designs is custom made to flatter the wearer and tell her story through thread, lace, and silhouette.
▌Héctor Serna’s imprint is unmistakable: feminine, powerful, and absolutely dazzling.
“Sak Novias has given me the chance to compete against international brands in Puebla and the broader area because there aren’t as many bridal shops working at that level. I think we have to defend design and quality to people,” the creative designer explained in an interview.
▟ Héctor Serna’s wedding dresses stand out for their meticulous tailoring and boldly reinterpreted classic silhouettes. They can be daring and even provocative, incorporating a range of textures from simple to maximalist. However, they always respect each bride’s personal style.
The result: one-of-a-kind pieces that seem to be pulled straight from a fairy tale but made to measure for each client’s reality.
Furthermore, they display a clear European haute couture influence, but in the only way possible: with a touch of Puebla.
The designer works with the highest quality fabrics (Mikado, organza, Chantilly lace, and hand-embroidered lace) to breathe life into these gowns that make every woman feel like true royalty. Throughout his career, Serna has dressed dozens of brides, many public figures or socialites, always with his distinctive style.
He has also presented his collections in national shows, positioning Puebla as a state making significant contributions to bridal fashion. His atelier is a temple of creativity where luxury and handwork meet. It is a touchstone for brides looking to stand out and clearly express their personalities on their wedding days.
▌“As a creator, the valuable thing is to be able to take your style to as many places as possible” – Héctor Serna.
Puebla is also home to other emerging talents in bridal fashion, such as Sandra Almaguer and Yolanda Gil haute couture.
